power bar club

You are about to have an exciting and profitable home-
based Internet business that will not cost you a
dime and you'll never have to sell anything to
anyone.

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10 Ways To Sell Your Ad Space Like Crazy

1. Give your customers a discount when they spend
over a certain dollar amount for ad space. You can
also apply this tip to the amount of ads they buy.
2. Offer your customers a free bonus for renewing
their ad order. It could be an ebook, special report,
online utility, etc.
3. Sell advertising space between your content. You
just break an article in half and insert the banner or
classified ad between it.
4. Write content that's tailor made to mention and
relate to the product your customers are advertising.
This is more work but, you'll sell a lot of ads.
5. Tell your customers when they buy an ad you'll
also add it to your free ebook and message board
for free.
6. Offer to endorse the product your customers are
advertising before or after their ad. In all honesty,
you would have try out the product first.
7. Write a review for your customer's product to
place under their ad. This is similar to a testimonial
or endorsement but more in-depth.
8. Offer a buy 2 ads and get 1 free deal. With the
slow economy and advertising sales, most businesses
are bound to be looking for a good ad deal.
9. Give your customers a ton of free bonuses when
they buy ad space. It can be submission software,
an ebook full of advertising or copywriting tips, etc.
10. Guarantee your customer's advertising results.
If they don't like the traffic they receive, give them
a refund or another ad for free.

Have heard about Cbproads?

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10 Reasons Why People Won't Buy A Second Product From You

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1. You didn't follow up after the first sale. After the
sale you could have introduced your other product
on the thank e-mail.

2. You didn't ship the product in the about of time
you stated. If they needed it in a hurry and you
didn't provide, they won't rely on you again.

3. Your product didn't do as promised. If your
product didn't accomplish their desired goal they're
not going to think your second product will either.

4. Your customer couldn't get a hold of you in time
when they had a "after question" sale. You could
have added extra lines of communication.

5. Your customer doesn't want to revisit your web
site because it didn't offer much. You could have
offered more original content or freebies.

6. Your competition is offering free shipping with
their product. You should have been more aware
of how they are targeting your customers.

7. Your customer forgot your web site address.
You should have given your customers your web
site information in your product package.

8. Your customer service couldn't solve a problem
they had with your product. Your customer service
should be trained to handle most problems.

9. You didn't up-sell when they were already in the
buying mood. You can always try to sell your other
product when they're ready to buy your first one.

10. Your competition offers a stronger money back
guarantee. You must always be thinking of better
ways to remove the risk from your customers.

10 Ways To Profit In An Uncertain Economy

1. Sell more back end products to your existing
customer base. You already created rapport, trust
and proved your credibility to them.

2. Make it a practice to up sell to new and existing
customers. After they decide to buy one product,
offer them another product.



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3. Cross promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost.

4. Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost.

5. Start an affiliate program for your business. You
will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.

6. Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.

7. Out source part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc.

8. Add low cost bonuses to your offer that have a
high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on
the internet. Give away free stuff with your ad copy
include on it so others can give it away.

10. Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.

10 Ways To Generate Highly Read Article Ideas

1. Participate in chat rooms related to your targeted
audience. Watch what questions people are asking
and ask others what information they're interested in.


2. Examine what information in being broadcast on
tv, news and talk shows. That information is usually
hot topics.


3. Hang out in similar message boards. People leave
questions for information they're seeking. That is a
strong indicator of subjects to write about.


4. Survey your web site visitors or current customers.
Ask them what type of articles they would like to see
published on your web site or in your e-zine.


5. Regularly check your site's guest books. People
sometimes leave questions or comments that would
help you generate high readership articles.


6. Check online bookstore's best sellers list. They're
very good resources for finding winning topics and
ideas to write about.


7. Use the time of year to come up with good topics.
You could relate your content to the holiday, season,
things that happen years ago during that time, etc.


8. Join some related e-mail discussion lists. Explore
the question being asked and the subjects people are
discussing.


9. Relate your article to a current fad that's going
on in your specific industry. The topic is usually
interesting to your target audience.


10. Make a file of visitor or customer questions you
receive via e-mail or phone. Usually, others have the
same questions, but never ask.

Ten Breakthrough Marketing Ideas

1. Create a directory of web sites on a specific
topic. Give people the option of adding the
directory to their web site by linking to it. Put
your business advertisement at the top of the
director's home page. This technique will get lots
of people to link to your web site and give you
free advertising.


2. Do you have a product or service that doesn't
sell good? Offer it as a free bonus for someone
else's product or service. Get free advertising by
placing your web site or business ad on the
product or in the product package.


3. Trade autoresponder ads with other businesses.
If both of you send out information with auto-
responders just exchange a small classified ad
to put at the bottom or top of each other's
autoresponder message.


4. Start a free tip line. Offer a free daily, weekly,
or monthly tip recorded on your voice mail. The
tips should be related to your business. Include
your ad for your web site or business at the
beginning or end of your message.


5. Exchange content with other web sites and
ezines. You could trade articles, top ten lists, etc.
Both parties could include a resource box at the
end of the content.


6. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.


7. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.


8. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.


9. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.


10. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.

How To Create Urgency So People Buy Now

You must create urgency so people will buy your
products or services now. They may not revisit your
web site or see your ad again.

How do you do this? You must use a limited time
offer. Limited time offers stop people from putting
off buying your products or services. It stops them
from procrastinating.

There are many different types of limited time offers.
Here are a few.


Limited Time Price Offers
For example, Order Now! While the price is still low.
After Dec 23,1999 this price will go up to...

Limited Time Discount Offers
For example, Order before Midnight, Nov. 5,1999
and you will get 25% discount!

Limited Time Free Bonus Offers
For example, Order before April 2, 2000 and you'll
get a free bonus!

Limited Time In Stock Offers
For example, Order Now! While supplies last! After
Oct. 31,1999 we can't guarantee we will have any
left in stock.

I'm not saying everyone will order the first time they
see your ad. They may not be interested in your
products or services. It depends on your ad and the
person reading the ad. If they are interested, usually,
limited time offers will make them buy now.

How To Get The Most From Your Free eBook Marketing Campaign

First, your ebook needs to have an attractive title.
The title should grab the attention of your intended
target audience. The more appealing the title, the
more your ebook will be downloaded.


Your ebook needs to have quality content. You
can write your own content or ask permission to
use another author's content. Your ebook will be
read more if the content is original.


You will want to put your ad on the title page or
on the table of contents. This will give the most
exposure for your web site or the products you're
selling.


It's important to put your ebook in as many formats
as possible. Most ebook software only allows the
ebook to be read by certain browers and software.
People may not take the time to download a new
software program in order to read your ebook.
Other versions of your ebook could be in HTML,
auto responder and downloadable text format.


You can contact other business owners and ask
them if they would like to include their ad in your
ebook. Just ask them in return to advertise your
free ebook on their web site or in their e-zine for
a set period of time. This method will get your
free ebook marketing campaign off to a fast start.


Allow the people who download your ebook to
give it away to their visitors. This will multiply
your free ebook's exposure. Submit your ebook
to the growing number of free ebook directories
on the internet.


These web sites also offer more information about
ebook marketing. Some of them also have ebook
discussion forums where you can ask questions
and learn more about ebook marketing.

5 Breakthrough Marketing Ideas

1. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.


2. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.


3. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.


4. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.


5. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.
To read more,Click Here!

6 Ways To Create Income With Your Web Site

1. Sell advertising space on your web site. You
could sell banner or classified ads. If you want
to make more money, sell sponser ads that get
top placement or the best exposure.


2. If you have enough web space, you could rent
other people web pages. You could also give
them away for free and make money by including
your banner ad on the web pages.


3. Charge people a fee to access part of your
web site. People will pay you money for your
web site content if it's valuable to them. The
content can be ebooks, reports, software, etc.


4. Sell your own products or services. They
should be related to your target audience. You
want to be able to take credit cards on your
site and deliver your product to them as fast
as possible.


5. Make money selling other people's products
and services through affiliate programs. They'll
give you a link to all track your sales. You could
be paid per sale, click or sign-up.


6. Publish an e-zine from your web site. Have
them subscribe to the e-zine right from your
web site. You could sell classified or sponsor
advertising inside your e-zine.

10 Fool Proof Ways To Intensify Your Profits

1. Create benefit intensifiers for your list of ad copy
benefits. Example, The Benefit: "Save More Time",
The Benefit's Intensifier: "Never Seen Before".

2. Use a little humor in your ad copy. It could be the
little extra motive you need to close a sale. People
are usually persuaded easier if they're in a good mood.

3. Ask your visitors questions that induce thoughts,
feelings, memories and emotions that will influence
them to buy.



4. Tell your visitors what their friends or family
will probably think when they buy your product.
People care about what other people think of them.

5. Use blue, underlined text links. People have been
branded that blue, underlined text are links. You do
not want to lose visitors by using a different color.

6. Consider outsourcing part of your work load to a
virtual assistant. You won't have to pay the extra
employee costs and you can save precious time.

7. Increase your traffic by holding a free teleclass.
You can refer people to your web site for more
information.

8. Add an extra profit stream by selling the reprint
rights to your web site content. It could be articles,
e-books, reports, etc.

9. Spy on your competitors by buying their products.
You'll find out about their customer service, follow
up marketing, up sell offers, etc.

10. Allow your visitors to assume you are a large
corporation. Use professional web design, graphics,
content, customer service, etc.
Click Here! for more

How To Get Valuable Feedback From Your Customers

You can learn many things you didn't know about your
business by getting valuable feedback from your customers.
Your customers may buy your main product just to get the
free gifts. Your visitors may think it's to hard to navigate
through your web site.


By knowing this type of important information you can
improve your web site, products/services, advertising, and
marketing. Below are nine techniques you can use to get
valuable feedback from your customers.

-Use surveys and questionnaires regularly to improve your
business. Publish them on your web site, e-zine, print
newsletter, direct mail material, include them with product
shipments or inside product packages. Post them on
appropriate online message boards, e-mail discussion lists
and newsgroups on the internet.

-Create an online community for your customers. Include a
chat room, message board, e-mail discussion list on your
site for customers to participate in. You can regularly
moderator these communities to see what your customers
are saying about your business.

-Give away your products to a group of your customers.
Ask them to use and review the product. Ask them to fill
out an evaluation form and send it back. Some customers
may fill them out, some may not, but the feedback you do
get will be valuable.

-Offer your web site visitors an online product or service
from your web site at no cost. It could be an ebook, search
engine submission, consulting via e-mail, web design, etc.
In return, ask them to fill out a short survey about your web
site, products or services you're selling, customer service,
or your web site.

-Create a customer focus group. Invite ten to twenty of
your most loyal customers to meet regularly. They will give
you ideas and input on how to improve your customer
service. You could pay them, take them out to dinner or
give them free products.

-Stay in contact with customers on a regular basis. Offer
them a free e-zine subscription. Ask customers if they
want to be updated by e-mail when you make changes to
your Web site. After every sale, follow-up with the
customer to see if they are satisfied with their purchase.

-Make it easy for your customers to contact you. Offer as
many contact methods as possible. Allow customers to
contact you by e-mail. Hyperlink your e-mail address so
customers won't have to type it. Offer toll free numbers
for phone and fax contacts. This will make it easy for your
customers to voice their opinions.

-You could regularly contact customers on birthdays or
holidays. Send thank you gifts to lifetime customers. E-mail
them online greeting cards on holidays or birthdays. Call
them personally to wish them a happy holiday. You could
them follow-up with a survey or ask them if they're happy
with your business.

-Invite your customers to company meetings, luncheons,
workshops or seminars. Create special events for your
customers like parties, barbecue's, dances etc. Make a
point for yourself and your employees to interact with them
at these event to get valuable feedback for your business.


You could use a couple or all of the techniques listed above
to get valuable customer feedback. These aren't the only
ways, be creative and come up with some of your own.

Increase Your Orders By Answering Questions

People will contact your customer service to ask
questions about your business or products. Did
you know you can increase your orders by training
your customer service to actually sell products?


You should include your signature file with all the
questions you answer by e-mail. Your signature
file should be no longer than 5 lines, 65 characters
per line. Include your contact information, business
name and an attention getting headline.


Tell people about the new products and services
that you offer after you're done answering their
question(s) by phone. If they have already bought
products from you in the past, offer them add-on
or backend products.


If you're using FAQ "Frequently Asked Questions",
include your banner ad on top of your FAQ site.
You could also include a subscription form for your
free e-zine on the site as well.


When you answer peoples questions by snail mail,
include an insert advertisement for the products or
services your business offers. Include your web
site address, e-mail address, logo, slogan and other
information on all marketing material you send.

Endorsement Marketing Secrets

Endorsement marketing is having famous or reputable people
recommend your product or service to others. They could be
celebrities, star athletes, musicians, etc. Choose people that
are related to your business and might actually use your
product or service.


Before asking anyone for an endorsement be sure your product
or service gives the results you say it does. They may ask you
to prove it before they will agree to give an endorsement.


Once you find the ideal person to endorse your product or
service simply contact them and ask. When proposing any
endorsement deal make it a win/win situation. Tell them you
would get the endorsement and they would get free publicity.
If they're selling a product or service, you could exchange
endorsements. If they ask for a fee, try to give them a
percentage of the profits instead.


Once you get an endorsement from someone, use it on all your
advertising and marketing material. Put their endorsement and
picture on your Web site. Use their testimonial in your ads.
Include it on your product packages.


An endorsement can increase your sales fast. It gives credibility
to your product or service. People will usually believe a person
that's not related to your business before they will believe you.

Online Discussion Board Advertising

Posting messages on online discussion boards is a great way to
get free advertising. When you post a message include your
signature file at the end. Your signature file should be no more
than 5 to 6 lines. Include an attention-getting sentence why
they should visit your web site or e-mail your auto responder.


Some online discussion boards allow you to leave text and
graphic links at the end of your messages. You will get a better
click-through rate with links than just a normal signature file.


Below are three types of messages you could post to online
discussion boards:

1. Informative Comments
Post information that would be informative to the people who
participate on the discussion board. It could be an article or a
study you've completed.


2. Ask Questions
Post a question on the discussion board you would like answered.
This will give you a chance to meet other experts and it could
lead to a profitable joint venture.


3. Answer Questions
Post the answer to another person's question on the discussion
board. When you answer questions you will get known as an
expert on the subject.


Before posting to any online discussion board read the FAQ or
rules first. They will tell you what kinds of posts are allowed.
Read the board for a few days before posting your message to
see what type of messages are being posted. Never post
messages on a board that are unrelated to the subject.

How To Get Free Advertising By Giving Away Online Content

Giving away content is a powerful way to get free advertising.
For example, give other people permission to use your article
on their web site or in their e-zine. The resource box at the
end of your article acts as an ad. In return, you get free
advertising. It's a win/win situation for both you and the
people that need the extra content.


There are many forms of free content. It could be articles,
reports, news stories, e-books, e-zines, e-mags, virtual e-mail
courses, press releases, web books, etc.

You can take it a step further and make giving away content
an even more powerful way to get free advertising. For
example, give your free e-book to one person and allow them
the rights to also give it away. Do you see what I'm leading
up to? Let's say only 20 people download your e-book. Those
20 people may give away your e-book to 20 more people.
That's a total of 400 people that have seen your ad in the
e-book. And it just keeps multiplying!


If you keep producing free content over a long period of time
it starts building up. Now, take all your free content and
create an online directory. You can use your free content
directory as a web site traffic generator. You can ask people
to add the directory to their web site by linking to yours.


In conclusion, giving away content gives you three powerful
ways to get free advertising. You can submit free content,
allow other people to give away your free content, or have
people link to your web site to give away the free content.
My advice is to take it one step at a time and this system
will bring traffic to your web site over and over for years
to come.

Network Your Business Online

Networking is when two or more different businesses stay
in contact on a regular basis to build and improve each
others business. There are many ways to network your
business online. Participate in online business related
discussion boards , e-mail discussion groups, newsgroups
and chat rooms. You can communicate with other business
people via e-mail, video conferencing and by using instant
messaging programs. Join online business associations and
clubs.


You'll gain many benefits from networking online. You'll
learn business information that you didn't know before.
You can get advice on how to solve a current business
problem. It can lead to new business projects. Negotiate
joint ventures and cross promotion deals. Learn important
skills that you didn't have before. Get constructive criticism
that can improve your business. Brainstorm with others
to come up with new business and marketing ideas.


Before you go out and communicate with other business
professionals there are a few things you should know ahead
of time. Know what kind of business information you are
seeking. Figure out which professionals could give you this
information. Know what questions you want to ask them.

5 Quick Ways To Increase Your E-zine's Subscriber Base

1. Give Incentives
Give people an incentive to subscribe to your e-zine. Offer
them a freebie if they subscribe. It could be a free e-book,
free report, free advertising, etc. Make sure the freebie will
attract your target audience.


2. Joint Venture
Joint venture with a similar e-zine. Combine your subscriber
bases together and publish one e-zine. Edit and publish
each issue together. You both will be promoting the e-zine
which means more subscribers.


3. Allow Archiving
Allow your subscribers to archive back issues of your
e-zine on their web site. They may need content for their
web site. If people visit their web site and like your e-zine,
they will subscribe.


4. Form An E-zine Ring
Form an e-zine ring. Team up with 4 to 10 similar e-zines.
All the publishers would agree to list each others e-zine
name and subscribing information in every issue. You could
call this section "Other Free E-zines You Might Enjoy"


5. Ask Subscribers
Ask subscribers to forward your e-zine to close friends,
family, or associates. If they enjoy your e-zine, they will
subscribe. It's almost like your subscribers are endorsing
your e-zine.

technorati

WHAT DOES YOUR E-ADDRESS TELL PEOPLE ABOUT YOU

How much time did you spend on deciding on the appearance of your business cards? Or your letterhead? Why was it so important to get them just right?

Were you trying to present a professional image?

Now, how much time did you spend on the appearance of your email address? Did you give it the slightest thought? Judging by the emails I get from countless colleagues in this business, few do.

There are two parts to an e-address, just as there are to your postal address: who you are, and where you are. Who you are, your e-name comes before the @ symbol, and where you are, your domain name, comes after it.

Your E-Name

People seem to make up e-names with little thought of what they convey to the recipient of their email. If you want to project a professional image, give it more thought than these examples that strike me as unprofessional, and why:

A012345@xxx.xx - Obviously not a human being;
bdc@xxx.xx - Must I guess who has these initials?
lucy@xxx.xx - Cute, no surname (unless it's Lucy);
Admin@xxx.xx - Great personal touch!
Sydney@xxx.xx - Male, female, first name, surname?
BigMoney23@xxx.xx - Where's BigMoney01, -02, etc.?
life@xxx.xx - Just anyone in the life department?
lifesites@xxx.xx - Or just anyone in the company;
Mimi-and-Max@xxx.xx - How did Max get into Mimi's act? (Or vice versa?)

The general complaint is that it's unclear who you're dealing with. Some even look as if they're from spammers or porn promoters.

People want to know:
a) that they're dealing with a human being,
b) if it's someone they know (not necessarily by their initials),
c) and not the cute receptionist, (or porn queen),
d) or the impersonal administration department,
e) where there's no doubt about the sex or surname of the source,
f) and he or she is not one of a number series,
g) or just anyone in the department or firm,
h) or possibly the spouse of their advisor.

Most subscribers to my email newsletter, "TIP: The Insurance Professional" have professional e-names that clearly indicate who sent the message. They use the name they're known by so, if they email a client, prospect, or center-of-influence, the recipient has no doubt about who it's from.

Good examples are AlanArcher@xxx.xx, Bill.Burns@xxx.xx, ddavidson@xxx.xx, etc. Hyphens, and underlines are trickier to remember, so try to avoid them. Some people even have problems with periods. I use 'donpooley', and tell people "it's all one word", to keep it simple.

Initial capitals don't matter, but if you think they help identify you, use them. Capitalising whole names is considered rude by email aficionados (unless it's an acronym), so BILL.BURNS@xxx.xx is not only gauche, but amateurish, and hence unprofessional.

Think about it. If you want to be considered a professional, your image must reflect it in every way. Don't let your e-name dull your image, or confuse your
clients.

Your Domain Name

The second part of your e-address, your domain name, is as important as your office address. If your image requires a prestigious downtown office, then your domain should reflect it. Ditto if you seek to indicate that you're unique, and special in some way, or a totally independent advisor.

When we start emailing, or to email friends or relatives, a commonplace domain, such as: telus.net, sympatico.ca, yahoo.com, aol.com, etc., is usual, but it tells recipients of your email either that you are new to digital communication, or that this is not a business message.

On the other hand, while a domain of a large firm such as: clarica.com, freedom55financial.com, assante.com does indicate a business message, it also implies that you're not an independent advisor.

Because of this, many advisors advertise their independence by registering their own domains, so you'll see domains such as johnsonfinancial.ca, jackjohnson.com, rrspguy.com, etc. The key here is something that uses your name, your business name, or something readily associated with you.

Domain names are easy to get, and cheap---$35 annually for .ca, less for most others---but they have to be unique to get registered.

What Does Your E-Address Tell People About You?

Your e-address says as much about you as your letterhead or business card, and just as you use them to project a professional image, so should you use your email address.

Your email address may actually be more important to your image than your letterhead or business cards. How many letterheads did you use last week? How many business cards did you hand out? How does their combined total compare to the total number of business emails that you sent out?

So, which projects your image more often? And how professional is it?

How To Use Database Marketing To Skyrocket Your Online Profits

Database Marketing is the gathering and storing of specific information
about your prospects or customers. This information is usually stored in
a database program on your computer. You would then use the information
to market and advertise to them. It can save you time and money because
you can target your promotional efforts to your best prospects or
customers.

The Types Of Information To Collect

The information will vary depending on the product or service you're
selling. If you're selling a product that costs $2 you wouldn't collect
information about their yearly income. If you're selling web space you
wouldn't collect information about what type of books they read. The
basic information you need would be all their contact information,
purchase history, and birthday. You will need to decide what other
information would benefit your business.

How To Collect This Information Online

It's pretty easy to collect this information online but the hard part is
getting people to give it you. The best way to collect this information
is to give them something FREE in return. Ask them to fill out an e-mail
survey before subscribing to your free e-zine. Tell everyone who visits
your web site they will get a free e-book when they fill out your online
questionnaire form. Ask them this information before they sign up for a
free contest at your web site. Sometimes you have to give a little
something to get a little information online.

Beneficial Uses For Your Database
Find out your customers purchasing habits. Use the information to
improve the design of your web site. Use it to write all your
advertising material more persuasively.

Find out the things they like or dislike about your business. Use the
information to target your best prospects.

Find out how much money your prospects or customers make. Use it to
improve your customer service.

Find out what new products or services they need or want. Use it to test
ideas before launching a total sales campaign.

Find out how to your improve your existing products or services. Use it
to build your customer loyalty.

Find out which benefits or features they like most about your products
or services. Use it to send electronic greeting cards on holidays or on
your customer's birthdays.

The list of beneficial uses are endless. Do you see the importance of
collecting this information? The Internet makes the process of
collecting this information quicker and cheaper than offline methods.
Take advantage of database marketing and watch your online profits
skyrocket.

TECHNO MARKERTING

In the IT sector, Technical Knowledge is really necessary. Whether the person is in Sales, Customer Support, Marketing and nevertheless in the Technical Department. We need to upgrade ourselves everyday & every moment. Its just like a doctor who needs to upgrade with new medicines and therapies everyday.

But the main magical word is marketing & sales. With the knowledge we are implementation many new things, that’s good but we need to market those products. I'm not talking about the market. Just talking about the new product to be first demonstrated among the internal customers (fellow colleagues), the management, the internal users.

If the organization is confident about the product then the organization can market it properly to the outer customers. There might be several faults in the product but after all we do not sell a product but our attitude. Once the attitude is sold positively we are happy. But the basic this is the marketing funda & nothing else. So good Technical knowledge + Proper Marketing Fundamental = A positive Deal

Written by Upal Chakraborty

Internet marketing mistakes

Mistake 1: Using too much Flash. If your website is one big Flash presentation, you are making a huge mistake! Why? Because consumers go to your website to seek information, not to watch an "I'm so cool" Flash presentation. Ask yourself, when you go to a website, do you sit there and watch their ego-building Flash presentation or do you click the "skip flash" link to get to the real information? If you are like most people, you click the "skip flash intro" link as quickly as you can find it.

Another major problem with Flash is that it is only "interesting" the first time a visitor goes to your website. If they actually return to your website, they will do everything they can to skip your Flash presentation so they can quickly get to the information they want. In my experience NOTHING kills Internet sales more than Flash. That is why you almost never see the world's top websites like Google, AOL, MSN, and Yahoo using Flash as the basis for their web pages. If you are making this mistake, get rid of the Flash immediately and make your website a valuable source of information, because that is what consumers want.

Mistake 2: Letting your webmaster write the text for your website. This is another huge mistake that companies make. On nearly a daily basis I get a call from a company that has spent a fortune building a website and they cannot understand why they are not generating any sales. My first question is, "who wrote the text for your website?" In nearly every case they tell me their webmaster wrote it.

Why is it a mistake to have your webmaster write your website marketing text? Here is a hint: webmasters are programmers, NOT a professional marketing copywriter who know how to write text that sells. If you want your website to generate sales, you must hire a person who is an excellent copywriter and knows how to write words that make people want to buy! Would you hire your webmaster to write a display advertisement for you? Of course not! Then why on earth would you allow them to write the text for your website? By having your webmaster write the text for your website, you are ensuring your website will be a poor sales tool. To solve this problem, hire a professional marketing copywriter to write the text for your website.

Mistake 3: Making your website hard to navigate. Have you ever been to a website where you have to click on various generic graphics or parts of a flash picture to try and find a link to the information you are looking for? Why on earth do companies do this? It is not fun, it is not clever, it is STUPID AND ANNOYING! When designing your website's navigation (links to information) use the acronym K.I.S.S., which stands for KEEP IT SIMPLE STUPID! Simple sells. Complex does not. If your webmaster tries to sell you on using parts of a Flash picture for links or some other complex navigation system, FIRE THEM IMMEDIATELY!

Mistake 4: Not having a telephone number on your website. People rarely trust companies that do not have a telephone number. I certainly don't. If I am considering buying a product from a website and they do not have a telephone number, I don't buy. And I know others feel the same way. For example, I have had several clients hire to develop their marketing program because I had a telephone number on my website and the other marketing consultant websites they were looking at did not. Therefore, if you want customers to buy from you, make it easy for them to contact you by having a telephone number on your website. In fact, you should have your telephone number on EVERY page of your website. If you want to make sales on the Internet, make it easy for your customers to buy.

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the sale to getrid of excess inventory, gain new or repeat customers, andincrease your sales. Most businesses pick a theme for theirsale, like a Halloween Sale. Below are six unique salesthemes you could use:

Nobody's Visiting Today Sale

Every online business has low visitor and sales day throughthe week. My days are Tuesdays and Thursdays.
Youcould sell your products or services for cheaper to increaseand sales on your slow days. You could have this advertisedright on your web site.

Time Of The Day Sale

Periodically , pick out a time of the day like 5 to 7 pm tolower your prices. With online sales you need tell peoplethe time zone. Announce your scheduled times ahead oftime in your e-zine. This will give people enough time toplan when they will visit your web site.

Product Or Service Of The Day Sale

Each day offer different product or service at a lower price.This will draw people back to your web site everyday. Thisis a high traffic generating sale. If you don't have a lot ofproducts and services you may want to run the sale weeklyor monthly.

Niche Group Sale

Hold a sale for a niche groups of people. Students, seniorcitizens, single people etc. This really works if yourintroducing a new product or service for the first time to anew target audience. Announce your sale in a targetede-zine, e-mail discussion groups, message boards, etc.

Holiday Or Seasonal Sale

Offer lower prices on holidays and during seasonal changes.These type of sales let your visitors and customers knowyour no scrooge. Be creative and go as far as decoratingyour web site. You could upload holiday and seasonalgraphics. Change the color of your text to match. Get in thespirit!

Get More For Your Money Sale

Give customers more products or services for their money.People relate these kind of sales to getting a bargain orsaving money. You could offer a buy one get one for halfoff sale, a buy two get the third one free, two for the priceof one sale, etc.