Saturday, June 6, 2009
10 Reasons Why People Won't Buy A Second Product From You
Ads By CbproAds
1. You didn't follow up after the first sale. After the
sale you could have introduced your other product
on the thank e-mail.
2. You didn't ship the product in the about of time
you stated. If they needed it in a hurry and you
didn't provide, they won't rely on you again.
3. Your product didn't do as promised. If your
product didn't accomplish their desired goal they're
not going to think your second product will either.
4. Your customer couldn't get a hold of you in time
when they had a "after question" sale. You could
have added extra lines of communication.
5. Your customer doesn't want to revisit your web
site because it didn't offer much. You could have
offered more original content or freebies.
6. Your competition is offering free shipping with
their product. You should have been more aware
of how they are targeting your customers.
7. Your customer forgot your web site address.
You should have given your customers your web
site information in your product package.
8. Your customer service couldn't solve a problem
they had with your product. Your customer service
should be trained to handle most problems.
9. You didn't up-sell when they were already in the
buying mood. You can always try to sell your other
product when they're ready to buy your first one.
10. Your competition offers a stronger money back
guarantee. You must always be thinking of better
ways to remove the risk from your customers.
10 Ways To Profit In An Uncertain Economy
1. Sell more back end products to your existing
customer base. You already created rapport, trust
and proved your credibility to them.
2. Make it a practice to up sell to new and existing
customers. After they decide to buy one product,
offer them another product.
Ads By CbproAds
3. Cross promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost.
4. Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost.
5. Start an affiliate program for your business. You
will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.
6. Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.
7. Out source part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc.
8. Add low cost bonuses to your offer that have a
high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.
9. Use viral marketing to promote your business on
the internet. Give away free stuff with your ad copy
include on it so others can give it away.
10. Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.
customer base. You already created rapport, trust
and proved your credibility to them.
2. Make it a practice to up sell to new and existing
customers. After they decide to buy one product,
offer them another product.
Ads By CbproAds
3. Cross promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost.
4. Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost.
5. Start an affiliate program for your business. You
will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.
6. Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.
7. Out source part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc.
8. Add low cost bonuses to your offer that have a
high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.
9. Use viral marketing to promote your business on
the internet. Give away free stuff with your ad copy
include on it so others can give it away.
10. Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.
10 Ways To Generate Highly Read Article Ideas
1. Participate in chat rooms related to your targeted
audience. Watch what questions people are asking
and ask others what information they're interested in.
2. Examine what information in being broadcast on
tv, news and talk shows. That information is usually
hot topics.
3. Hang out in similar message boards. People leave
questions for information they're seeking. That is a
strong indicator of subjects to write about.
4. Survey your web site visitors or current customers.
Ask them what type of articles they would like to see
published on your web site or in your e-zine.
5. Regularly check your site's guest books. People
sometimes leave questions or comments that would
help you generate high readership articles.
6. Check online bookstore's best sellers list. They're
very good resources for finding winning topics and
ideas to write about.
7. Use the time of year to come up with good topics.
You could relate your content to the holiday, season,
things that happen years ago during that time, etc.
8. Join some related e-mail discussion lists. Explore
the question being asked and the subjects people are
discussing.
9. Relate your article to a current fad that's going
on in your specific industry. The topic is usually
interesting to your target audience.
10. Make a file of visitor or customer questions you
receive via e-mail or phone. Usually, others have the
same questions, but never ask.
audience. Watch what questions people are asking
and ask others what information they're interested in.
2. Examine what information in being broadcast on
tv, news and talk shows. That information is usually
hot topics.
3. Hang out in similar message boards. People leave
questions for information they're seeking. That is a
strong indicator of subjects to write about.
4. Survey your web site visitors or current customers.
Ask them what type of articles they would like to see
published on your web site or in your e-zine.
5. Regularly check your site's guest books. People
sometimes leave questions or comments that would
help you generate high readership articles.
6. Check online bookstore's best sellers list. They're
very good resources for finding winning topics and
ideas to write about.
7. Use the time of year to come up with good topics.
You could relate your content to the holiday, season,
things that happen years ago during that time, etc.
8. Join some related e-mail discussion lists. Explore
the question being asked and the subjects people are
discussing.
9. Relate your article to a current fad that's going
on in your specific industry. The topic is usually
interesting to your target audience.
10. Make a file of visitor or customer questions you
receive via e-mail or phone. Usually, others have the
same questions, but never ask.
Friday, April 10, 2009
Ten Breakthrough Marketing Ideas
1. Create a directory of web sites on a specific
topic. Give people the option of adding the
directory to their web site by linking to it. Put
your business advertisement at the top of the
director's home page. This technique will get lots
of people to link to your web site and give you
free advertising.
2. Do you have a product or service that doesn't
sell good? Offer it as a free bonus for someone
else's product or service. Get free advertising by
placing your web site or business ad on the
product or in the product package.
3. Trade autoresponder ads with other businesses.
If both of you send out information with auto-
responders just exchange a small classified ad
to put at the bottom or top of each other's
autoresponder message.
4. Start a free tip line. Offer a free daily, weekly,
or monthly tip recorded on your voice mail. The
tips should be related to your business. Include
your ad for your web site or business at the
beginning or end of your message.
5. Exchange content with other web sites and
ezines. You could trade articles, top ten lists, etc.
Both parties could include a resource box at the
end of the content.
6. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.
7. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.
8. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.
9. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.
10. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.
topic. Give people the option of adding the
directory to their web site by linking to it. Put
your business advertisement at the top of the
director's home page. This technique will get lots
of people to link to your web site and give you
free advertising.
2. Do you have a product or service that doesn't
sell good? Offer it as a free bonus for someone
else's product or service. Get free advertising by
placing your web site or business ad on the
product or in the product package.
3. Trade autoresponder ads with other businesses.
If both of you send out information with auto-
responders just exchange a small classified ad
to put at the bottom or top of each other's
autoresponder message.
4. Start a free tip line. Offer a free daily, weekly,
or monthly tip recorded on your voice mail. The
tips should be related to your business. Include
your ad for your web site or business at the
beginning or end of your message.
5. Exchange content with other web sites and
ezines. You could trade articles, top ten lists, etc.
Both parties could include a resource box at the
end of the content.
6. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.
7. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.
8. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.
9. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.
10. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.
Wednesday, March 25, 2009
How To Create Urgency So People Buy Now
You must create urgency so people will buy your
products or services now. They may not revisit your
web site or see your ad again.
How do you do this? You must use a limited time
offer. Limited time offers stop people from putting
off buying your products or services. It stops them
from procrastinating.
There are many different types of limited time offers.
Here are a few.
Limited Time Price Offers
For example, Order Now! While the price is still low.
After Dec 23,1999 this price will go up to...
Limited Time Discount Offers
For example, Order before Midnight, Nov. 5,1999
and you will get 25% discount!
Limited Time Free Bonus Offers
For example, Order before April 2, 2000 and you'll
get a free bonus!
Limited Time In Stock Offers
For example, Order Now! While supplies last! After
Oct. 31,1999 we can't guarantee we will have any
left in stock.
I'm not saying everyone will order the first time they
see your ad. They may not be interested in your
products or services. It depends on your ad and the
person reading the ad. If they are interested, usually,
limited time offers will make them buy now.
products or services now. They may not revisit your
web site or see your ad again.
How do you do this? You must use a limited time
offer. Limited time offers stop people from putting
off buying your products or services. It stops them
from procrastinating.
There are many different types of limited time offers.
Here are a few.
Limited Time Price Offers
For example, Order Now! While the price is still low.
After Dec 23,1999 this price will go up to...
Limited Time Discount Offers
For example, Order before Midnight, Nov. 5,1999
and you will get 25% discount!
Limited Time Free Bonus Offers
For example, Order before April 2, 2000 and you'll
get a free bonus!
Limited Time In Stock Offers
For example, Order Now! While supplies last! After
Oct. 31,1999 we can't guarantee we will have any
left in stock.
I'm not saying everyone will order the first time they
see your ad. They may not be interested in your
products or services. It depends on your ad and the
person reading the ad. If they are interested, usually,
limited time offers will make them buy now.
Saturday, March 21, 2009
How To Get The Most From Your Free eBook Marketing Campaign
First, your ebook needs to have an attractive title.
The title should grab the attention of your intended
target audience. The more appealing the title, the
more your ebook will be downloaded.
Your ebook needs to have quality content. You
can write your own content or ask permission to
use another author's content. Your ebook will be
read more if the content is original.
You will want to put your ad on the title page or
on the table of contents. This will give the most
exposure for your web site or the products you're
selling.
It's important to put your ebook in as many formats
as possible. Most ebook software only allows the
ebook to be read by certain browers and software.
People may not take the time to download a new
software program in order to read your ebook.
Other versions of your ebook could be in HTML,
auto responder and downloadable text format.
You can contact other business owners and ask
them if they would like to include their ad in your
ebook. Just ask them in return to advertise your
free ebook on their web site or in their e-zine for
a set period of time. This method will get your
free ebook marketing campaign off to a fast start.
Allow the people who download your ebook to
give it away to their visitors. This will multiply
your free ebook's exposure. Submit your ebook
to the growing number of free ebook directories
on the internet.
These web sites also offer more information about
ebook marketing. Some of them also have ebook
discussion forums where you can ask questions
and learn more about ebook marketing.
The title should grab the attention of your intended
target audience. The more appealing the title, the
more your ebook will be downloaded.
Your ebook needs to have quality content. You
can write your own content or ask permission to
use another author's content. Your ebook will be
read more if the content is original.
You will want to put your ad on the title page or
on the table of contents. This will give the most
exposure for your web site or the products you're
selling.
It's important to put your ebook in as many formats
as possible. Most ebook software only allows the
ebook to be read by certain browers and software.
People may not take the time to download a new
software program in order to read your ebook.
Other versions of your ebook could be in HTML,
auto responder and downloadable text format.
You can contact other business owners and ask
them if they would like to include their ad in your
ebook. Just ask them in return to advertise your
free ebook on their web site or in their e-zine for
a set period of time. This method will get your
free ebook marketing campaign off to a fast start.
Allow the people who download your ebook to
give it away to their visitors. This will multiply
your free ebook's exposure. Submit your ebook
to the growing number of free ebook directories
on the internet.
These web sites also offer more information about
ebook marketing. Some of them also have ebook
discussion forums where you can ask questions
and learn more about ebook marketing.
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